HRS signs strategic partnership with PriceBreaker Corporate

SINGAPORE – 28 July 2017 – HRS has just signed the first strategic partnership in Singapore with a leading local TMC. This deal gives PriceBreaker Corporate an edge in the competitive corporate market, allowing them to offer their clients full access to the HRS global hotel solutions for corporate managed travel.

The HRS portfolio consists of more than 350,000 corporate travel relevant hotels, including over 210,000 independent properties, which will ensure all PriceBreaker Corporate customers are provided with the best possible choice.

The opportunity now exists for both companies to build and leverage each other’s market presence and capabilities, not just in the region but also globally through PriceBreaker Corporate’s ATG (AllStars Travel Group) partnership with access to 80 partners in 70 countries.

This collaborative partnership will drive higher engagement with PriceBreaker Corporate’s current clientele and catch the eye of potential customers through access to the unique HRS value proposition. This consists of best-in-class sourcing services such as rate negotiation, rate loading and rate auditing, access to highly attractive Corporate Discounts & Rates and automatic rate monitoring as well as search and book solutions that will simplify business travel. including payment, expense management, search and book options and access to valuable traveller data.

Raymond Goh, VP of Customer Experience, PriceBreaker Corporate says, “By partnering with HRS, we aim to deliver new and better value to all our corporate travel clients. This partnership allows for us to work with both our clients, and HRS to explore further opportunities with greater cost efficiencies for corporate travel.”

Roelant Horree, HRS Director of Partnerships APAC comments, “the partnership is a win-win for both companies as well as for any corporate customer that is using the services of both companies. It will set the standard for corporate travel management in the region.”

About HRS

HRS makes business travel easy. Companies and corporate travellers around the world look to HRS to find optimal hotel accommodation and to simplify the travel process. From booking the best rates to payment and annual sourcing activities, HRS provides end-to-end automation and consultative services to more than 40,000 companies. HRS is also the world’s largest hotel content provider, offering five million rooms in 350,000+ hotels in 190 countries, all seamlessly available to business travellers and travel agents through all global distribution systems and online booking tools. HRS helps balance corporate hotel programs with unmatched access to independent hotels – which make up more than 70 percent of the world’s hotel supply. Our aim – realize savings for the corporations and increase traveller satisfaction.

Launched at its headquarters in Cologne, Germany in 1972, HRS today has 1,500 employees in 27 offices worldwide, with regional locations in London, New York, São Paulo, Shanghai, Singapore and Tokyo. Further information at

About PriceBreaker Corporate

Incorporated in 1976, Pacific Arena has grown to become one of Singapore’s largest Travel Management Company (TMC) offering a comprehensive range of travel services and products, with businesses in 3 key areas, Corporate (PriceBreaker Corporate), Leisure (PriceBreaker), Events & Incentive (Accolade). PriceBreaker Corporate provides professional travel management services to a broad customer-base from multi-national corporations, small & medium enterprises to the Government of Singapore.

More information can be found at:

For more information, please contact:

Sharon Vu
Marketing & Communications
HRS – Asia
Mobile: +65 8138 6913